Chairmen Message

Left to Right:
Mr. Shyam S. Bhartia - Chairman & Director
Mr. Hari S. Bhartia - Co-Chairman & Director

STRONGER TOGETHER

Dear Fellow Shareholder,

“Stronger Together” is a guiding principle that has shaped our journey. It reminds us that our greatest achievements are not the result of solitary efforts but of collective endeavours. It is through our combined strengths, shared visions and mutual support that we have been able to delight consumers, surpass their expectations, overcome challenges, reach new heights and in the process have built India’s largest foodservice Company that stands resilient and adaptable to the changing market dynamics.

In this context, FY 2023-24 will be remembered as a landmark year in our corporate history. The acquisition of DP Eurasia catapults us from being India’s largest foodservice Company to also chart our course for becoming one of the leading emerging markets’ foodservice Company.

The JFL Group Store Network, across six markets and five brands, is now 3,000+ stores strong.

When viewed from the lens of sustainable long-term growth potential, through our choices of market selection, we are in a position to potentially serve ~22% of the world’s population.

Our strategically curated cuisine segments matched with some of the best global portfolio of franchised and own-brands is one of the biggest competitive advantages for the JFL group. We are progressing efficiently to serve consumers in each of the sub-categories viz. Pizza, Chicken, Coffee and Indo-Chinese. We are also excited about how the combined effects of a portfolio of brands - albeit at different stages of brand development - will play out in the future when viewed from the perspective of gaining share of meal occasions within the growing emerging market consumer base, while benefiting all stakeholders.

On top of it, the complementarity of the business model with corporate and franchise stores puts us in a unique position to grow competitively and profitably.

This FY’24 also marks the unification of two Domino’s markets – India and Turkey – both of which incidentally opened their first stores in 1996. Through early and strategic investments in own commissaries and technology stack, these two markets have evolved together to create a dominant and profitable pizza franchise. By leading these two large emerging market opportunities globally for Domino’s, we have further deepened our relationship with the brand.

JFL group now operates nearly 2,800 Domino’s stores and we have podium positions across all territories. India and Turkey are large growing markets with one of the highest profitability metrics within the system. In Bangladesh, we recently achieved market leadership and have also registered mid-single digit EBITDA during the year. Azerbaijan and Georgia, albeit small are franchised, profitable markets with further headroom for growth. During the year, Domino’s Sri Lanka became the fastest QSR in the country to scale to 50 stores.

We have reviewed the potential of all territories and are confident to profitably scale Domino’s network to 5,500+ stores as we see a significant headroom to grow and immense potential in the territories we operate in.

We are also happy to share that we have received the prestigious Gold Franny Award for Domino’s India and Domino’s Turkey. This prestigious recognition of the two key markets by Domino’s Pizza Inc is a testament to the exceptional operational performance, store growth and organisational dedication.

Performance FY’24

With the opening of 356 stores at the group level in FY’24, we are proud to announce that we have achieved a record milestone of averaging one store opening per day. The JFL Group network strength is now 2,991 stores. For Domino’s, we opened 240 stores in the year.

Revenue from Operations of Rs. 56,541 million increased by 9.6%. Gross Profit was Rs. 43,130 million, increased by 10.3%. Gross margin stood at 76.3%. Op. EBITDA came in at Rs. 11,435 million and Op. EBITDA margin was 20.2%. For continuing operations, Profit after tax came in at Rs. 4,008 million with PAT margin at of 7.1%.

To better appreciate the scale of our business, the overall revenue with DP Eurasia for full year would have been Rs. 69,289 million and the normalised constant currency growth including DP Eurasia even in FY’23 base would have been 10.8%. Similarly, the system sales would have been Rs. 80,300 million.

The Board of Directors of the Company has recommended a dividend of Rs. 1.2 per equity share of the face value of Rs. 2 each, amounting to Rs. 792 million, subject to shareholders’ approval at the Annual General Meeting.

Update on Strategic Priorities

We have made remarkable strides against our strategic priorities.

The first set of priorities relates to Customer and Market First. The underlying objective here is to profitably build a multi-brand and multi-cuisine food service organisation.

  • In India, despite facing a challenging demand environment, I am pleased to announce that the Domino’s team has achieved positive LFL growth in Q4, without implementing any price increase since two years.
  • The latest brand rehaul for Domino’s India on the lines of – It Happens Only with Pizza – is aimed at serving two broad purposes:
  • Reimagine the brand as a companion for every joyful moment for the new generation. This will be done through a 360-degree brand communication, including store branding, delivery boxes, uniform of store personnel etc.
  • Grow share of pizza occasions – While Domino’s is a leader in pizza category, through ‘It Happens Only with Pizza’, we intend to target consumers’ mindshare allowing Domino’s to gain share of occasions in a $51 billion foodservice market, where pizza is just $1 billion.
  • The new brand’s performance is tracking as per plan with a clear path to scale-up and profitability
  • It brings me great pride to share that DP Eurasia has successfully built the 8th largest café brand in Turkey – COFFY – in just over two years. With approximately 100 stores currently, we view COFFY as a promising and profitable growth lever for the JFL group.

The next set of priority is driving Operational Excellence. The Group places inordinate focus on continuous improvement when it comes to executing with excellence and FY’24 was no exception.

  • The commissioning of the one-of-its-kind Jubilant Food Park in Bengaluru, significantly enhances our control over our core-value chain as we have insourced spice packaging and Chicken marination, in addition to existing set of capabilities available in the Greater Noida commissary.
  • Domino’s is known for its strong execution and delivery experience. With nearly 2,000 stores, the existing four regions in India were managing a very large portfolio with ever growing complexity which comes with network densification. To meet our medium-term ambition of Domino’s India stores and the runway beyond, we have made adjustments to Domino’s regional management structure for even sharper on-ground execution and to become even more agile as an organisation. We have now invested in three new regions to transition to a seven region structure in Domino’s. This incremental investment in the new structure will go a long way in further bolstering our key competitive advantage of best-in-class operational prowess.
  • We launched several efficiency enhancement programmes aimed at process simplification and productivity improvement. Christened, as Project Vijay, we have made this an organisation-wide programme and seeing more ideas come in. We dialed up sourcing efficiency, efforts to localise ingredients and are working to develop alternate vendors resulting in improved cost base without impacting the quality of ingredients. The savings pool created by Project Vijay across all cost lines was re-invested back into the business by giving value back to the consumers. While, we are conscious that this results, in a short-term drag on margins, it is helping us increase orders at a rapid pace and recruit new customers in the organised pizza category. Order growth, as you might be aware, is the primary driver of sustained growth in the restaurant segment and this, in turn, will reduce the negative operating leverage quarter-on-quarter, lending support to margin recovery.

The next set of priority is focus on Data and Technology Forward.

  • Offering the best value to consumers with tech-based convenience has been the cornerstone of the JFL group’s success over the years and we will continue to build on this foundation as we grow our portfolio of brands. We have made significant changes in the Domino’s app which has led to record high customer conversion.
  • We are delighted and equally humbled by the unprecedented response received from our loyalty programme – Domino’s Cheesy Rewards. Thanks to our deep commitment to constantly identifying ways to offer more value to our customers, incredible brand trust and service satisfaction, we now have more than 23.1 million enrolled members and their order contribution is ~50% in March ’24. This is an incredible testament to the strength of our operations and tech ecosystem to come together and champion the initiative to reward loyal members.
  • The continuous digitsation of operations through dedicated Rider App, OSSOM app for store teams, introduction of Tablet POS ordering are some of the many initiatives introduced with a single-minded-objective of helping store teams serve consumers better.

Significant efforts were also made to strengthen the Foundation of People and Culture which is essentially a pre-requisite for delivering on the first three priorities.

  • During the year, we codified the values unique to the JFL group under the purpose of Serving JOY which is the North Star for the choices we make, decisions we take, how we work and what we invest in. Serving JOY is the guiding light when we put the CUSTOMER FIRST, endeavour to find A BETTER WAY, to express CARE, to thrive in HUSTLE and to chase our GROWTH ambitions.
  • We continue to progress on our DE&I agenda to build more diverse, inclusive and representative JFL. 34% of workforce are now women and we will continue to find ways and means to actively promote the importance of diversity and inclusion within our workforce. During the year, we were also certified as Great Place to Work for the second time in a row.
  • We made significant progress against our sustainability targets shared with you last year. Notably, we now have the largest own-EV fleet with 11,500+ e-bikes which is now 47% of our overall fleet. The successful implementation of India’s first No-antibiotics-ever in poultry sourcing sets up a firm building block as we scale up chicken offerings. During the year, we also signed a Power Purchasing Agreement to procure ~10 million units from renewable sources for our Jubilant Food Park in Bangalore. This will help us significantly enhance the renewable energy mix.

As we reflect on our journey, let us remember that our success is a testament to what we can achieve when we work together. It is a reminder that our collective potential far exceeds the sum of our individual capabilities. Together, we have achieved remarkable milestones and together, we will continue to reach new heights.

Thank you.

Shyam S. Bhartia

Chairman & Director

Hari S. Bhartia

Co-Chairman & Director

JUBILANT FOR ALL

Dear Fellow Shareholder,

The fiscal year 2022-23 was a landmark year for your Company for many reasons:

  • We are pleased to share with you that we became the first foodservice company in India to surpass the turnover of Rs. 50,000 million in fiscal year 2022-23, while delivering industry leading margins.
  • After having pioneered the 30-minute delivery promise since 2004, we raised the consumer service bar this year by launching the 20-minute delivery promise in Bengaluru. With this, an Indian city became the first across all Domino’s markets globally to offer such a unique proposition.
  • We opened a record 250 new Domino’s stores in a year. This is the highest addition across all Domino’s markets by a single franchise.
  • We enrolled 13.6 million loyalty members for Domino’s Cheesy rewards, within a year of its launch. The order contribution is at a staggering 45% in March 2023.
  • We became the first QSR Company to launch dedicated regional menu innovation.
  • We have been recognised as a Great Place to Work, which reflects our high-trust, high performance culture.

As we look back to the significant milestones we have traversed with the support of all stakeholders, we are encouraged by the Company’s progress.

Building for the long-term

Our success has always been based upon our ability to evaluate the environment in which we operate, look ahead and prepare ourselves to seize opportunities to deliver profitable growth, now and in the future.

We would like to put the spotlight on two of our guiding principles in the journey:

  • Delighting consumers with incessant focus on value and innovation.
  • Taking a long view and making proactive investments to continuously fortify our operating model.

These guiding principles have held us in good stead in all these years. The JFL operating model is honed by a built-to-last culture and an unwavering financial discipline, which have set into motion a virtuous cycle of profitable growth, while building a unique assemblage of strengths for your Company.

These strengths comprise our resilient and robust pan-India supply chain, digital and data capabilities, business development capabilities and other support functions. The combination of these shared strengths are huge assets for us, which will help us transform into a multi-brand and multi-country food service organisation.

To our mind, the opportunity landscape is so large, that driven by the entrepreneurial zeal, we collectively feel that we have just begun. Take for instance the pizza market. The global pizza market is valued at $120 bn and is growing. Within it QSR is $81 bn. Within it, US alone is $40 bn, while the Indian pizza market is at $0.9 bn and even the total organised QSR market in India is under $2.5 bn. We will therefore continue to make investments for the long-term growth and health of the business.

Performance – Constant Rebalancing

The Company’s performance during the year was a tale of two halves. As the Covid pandemic waned, there was a surge in demand for out-of-home consumption in the first half. However, post the festival season, there was sudden deceleration in demand as rampant inflation started exerting pressure on discretionary consumption.

On the cost side, we witnessed broad-based inflation across categories during the year. To help you better appreciate the impact of inflation on some of our key ingredients, if we index the prices to pre-Covid levels, in FY’23, the cheese price has increased by 40%, flour price by 28%, chicken and paper box prices by 30%. The cheese prices, which were already at a decadal high in the second half of the fiscal year, are expected to remain elevated in the coming quarters as well.

We faced a choice in how to react to these challenges. In this moment, like in the past, we sided with our guiding principles. As consumer’s discretionary income remains under pressure, we are channelising our efforts to pursue order-led growth by further strengthening our value offerings. The launch of a new range of Pizza Mania for example, will help us enhance category recruit and in future we would be able to upgrade them and benefit from higher customer life-time value.

It is important to highlight here that the strength of our sourcing and unique-commissary model lends us the ability to bolster value offerings, without negatively impacting our gross margins. Therefore, even in challenging times like these, we will continue to make investment decisions in the light of long-term considerations, which will help us serve our consumers the highest quality food offerings at affordable price points.

We are delighted to share with you that our largest commissary in Bengaluru will be commissioned in August. The state-of-the-art facility would be able to serve more than 750 stores in the future. All the workstreams to commission another mega commissary in Mumbai next year, are progressing well. The CAPEX for both the commissaries is estimated at Rs. 5,200 million, but their lasting benefits will be realised for decades.

At Rs. 50,960 million, our Revenue from Operations increased by 17.7%. The Domino’s LFL and SSG growth stood at 8.9% and 6.0%, respectively. The EBITDA stood at Rs. 11,592 million, and EBITDA margin at 22.7%. Our Profit after Tax and before exceptional items was Rs. 4,029 million and margin came in at 7.9%.

Our track record of generating strong free cash flow continued in the year. We are happy to share that the Board of Directors of the Company has recommended a dividend of Rs. 1.2 per equity share of the face value of Rs. 2 each amounting to Rs. 791.8 million, subject to shareholders’ approval at the Annual General Meeting.

Strategic Portfolio Management

After a lot of internal deliberations and careful review, we have decided to wind down the operation of our RTC brand – ChefBoss – and scale down the network of Ekdum!. We want to focus our attention and resources on doubling down on Domino’s and scaling up Popeyes, while working on unit economics delivery of other emerging brands – Dunkin’ and Hong’s Kitchen.

Popeyes has received overwhelming response from Indian consumers. In the last one year, nearly one million guests in Bengaluru and Chennai have tried the iconic Popeyes menu, suitably adapted to cater to the diverse taste palates of Indian guests.

In Hong’s Kitchen, we have seen remarkable progress with further enhancement in taste, improvement in repeat rates, increase in orders and record high NPS.

In Dunkin’, during the quarter, we unveiled a new restaurant design in India as part of Inspire brand’s global coffee-forward evolution. The entire brand overhaul reflects our intent to be young-at-heart, go-to coffee destination. The coffee retail category is constantly expanding, and Dunkin’ will continue to innovate fast and will strive to serve the best coffee and bakery products to our consumers.

In Sri Lanka and Bangladesh, we continue to deploy the emerging market playbook for Domino’s with cuisine localisation, offering the best value to consumers, unmatched delivery credentials and best-in-class digital assets. During the year, in Sri Lanka, we managed the business well, despite the prevailing macro-economic scenario, while adding 13 stores and taking the network tally to 48 stores. In Bangladesh, after fully acquiring the local subsidiary, we stepped up the pace of network expansion and enhanced the network to 17 stores.

Jubilant for All

‘Jubilant for All’ symbolises how we work to create enduring value, which delights not only consumers but all the stakeholders in the process through sustained profitable growth. We have tried to depict the subset of such sustainability measures through what goes behind delivering a hot and fresh pizza to consumers in under 20 minutes.

Sustainability is deeply embedded in our multi-stakeholder business model, as a key tenet of generating long-term value. We are delighted to present your Company’s first Integrated Report, along with the Business Responsibility and Sustainability Report. We have also shared the multi-year, time-bound goals, anchored around Food, Planet, People and Communities and Governance. The Sustainability and CSR Committee of the Board is responsible for overseeing and guiding our sustainability strategy, performance and its implementation.

We would also like to welcome Mr. Amit Jain who has joined our Board in July as an Independent Director. He is currently the Chairman of Loreal India and also the Chairperson of Modern Marketing Association(MMA) India. His wealth of experience and knowledge of the consumer sector would be of immense benefit to the Company.

The Board acknowledges that perpetual efforts and continued progress towards enhancing the implementation of sustainability principles is the only way we intend to traverse, while charting our journey of sustained profitable growth.

With warm regards,

Shyam S. Bhartia

Chairman & Director

Hari S. Bhartia

Co-Chairman & Director